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Social Media Trends in Small Business

Check out this interesting infographic from VerticalResponse Email Marketing Blog. One third of executives want to spend less time on social media, and even more are paying for it these days. How does...

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5 Social Media Monitoring Tools to Increase ROI

We all know the key to proving social media ROI is to set measurable goals. But once you have those goals, how do you measure your success? The following tools are some of the most popular available,...

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Pro Interviewing Tips for a Better Case Study

A compelling case study or customer story is more than a collection of facts on how your company helped a client. To truly make an impact, a case study should engage readers through storytelling. That...

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5 Ways to Repurpose a White Paper

I’ve found three things are true about white papers: they’re time-consuming, they’re resource-intensive, and they’re one of the most profitable pieces you’ll ever invest in. Why? Not only can they do...

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When to Talk Features vs. Benefits in Technical Copy

The first rule of copywriting is to sell benefits, not features. The truth is, this approach doesn’t always work, and in some cases, it may even hurt your chances with tech-savvy prospects. So when...

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7 Key Planning Questions for Every White Paper

I’ve found that planning a white paper is equally important as writing the piece itself, if not more so. Why? Because not making a plan means risking last-minute scope changes, infighting among...

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4 Rules for Websites That Work

I’ve taken a lot of road trips over the years, and by now I know better than to stop at exits that have only one gas station. That’s because those gas stations have little or no competition, no...

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4 Quick Fixes for More Engaging Website Content

When I rewrite websites for companies, it’s usually to either 1) better focus the messaging on the company’s target audience; 2) translate marketing-speak into clearer, more effective copy, and/or 3)...

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4 Things Your Copywriter Needs to Hit a Home Run

As a writer, one of my top priorities is to make life easier for my clients. I know when marketers hire me, it’s not just because they need a white paper or a case study. What they really need is...

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3 Case Study Formats that Make You Stand Out (and When to Use Them)

We’re all familiar with the traditional case study: background, challenge, solution, results. It’s predictable, but not without its advantages. For one, we’re used to it, so we know just where to find...

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6 Must-Haves for Meaningful Marketing Messages

How many times have you seen “saves time and money” trumpeted as a benefit? While it might fly with consumers who can buy on the spot, it’s not very effective in B2B situations where high-dollar...

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4 Questions to Ask When Planning Your Website

If you’re thinking about refreshing your website, you may be wondering where to start. It can be overwhelming, especially if you have outdated content and your analytics aren’t showing the results you...

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